A Swiss chalet, trackside.

As one of the key sponsors of the European Athletics Championships 2026, Le Gruyère wanted fans to do more than spot a logo trackside. They wanted them to taste Switzerland between events.

We designed and built a Swiss-inspired chalet in the heart of the fan zone: timber cladding, alpine details and giant cheese wheels, with sampling, brand touchpoints and games to keep crowds coming back. From daytime tastings to packed evenings under the lights, it stayed busy from the first session to the final night.