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Case study — Co-op Midcounties
Best store in England.
The brief
Develop the brand for artisan stores in affluent parts of the Midcounties, starting with the Bourton-on-the-Water flagship.
What we did
All POS, door drops, data strips, recipe cards, outdoor standees and launch brochures — plus bespoke rustic shelving for local artisan products in the entrance atrium. The store was then named Best in England by the Institute of Grocery Distribution.
